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1

Consumer Conformity: Review and Applications for Marketing Theory and Practice

Dana-Nicoleta Lascu and George Zinkhan

Journal:

The Journal of Marketing Theory and Practice

Year:

1999

Language:

english

File:

PDF, 1.56 MB

english, 1999

2

Influence of country and company characteristics on international business decisions: A review, conceptual model, and propositions

Kotler, Philip, Manrai, Lalita A., Lascu, Dana-Nicoleta, Manrai, Ajay K.

Journal:

International Business Review

Year:

2018

Language:

english

File:

PDF, 1.55 MB

english, 2018

3

Total Global Strategy: Managing for Worldwide Competitive Advantageby George S. Yip

Review by: Dana-Nicoleta Lascu

Journal:

Journal of Marketing

Year:

1994

Language:

english

File:

PDF, 1003 KB

english, 1994

4

Value Differences Between Polish and Romanian Consumers:

Lascu, Dana-Nicoleta, Manrai, Lalita A., Manrai, Ajay K.

Journal:

Journal of International Consumer Marketing

Year:

1996

Language:

english

File:

PDF, 4.94 MB

english, 1996

5

Book Review: Total Global Strategy: Managing for Worldwide Competitive Advantage

Lascu, Dana-Nicoleta

Journal:

Journal of Marketing

Year:

1994

File:

PDF, 859 KB

1994

6

Norm extremity and interpersonal influences on consumer conformity

Dana-Nicoleta Lascu, William O. Bearden, Randall L. Rose

Journal:

Journal of Business Research

Year:

1995

Language:

english

File:

PDF, 1.14 MB

english, 1995

7

GLOBAL MARKETING NEWS

Lascu, Dana-Nicoleta

Journal:

Journal of Global Marketing

Year:

1996

Language:

english

File:

PDF, 152 KB

english, 1996

8

Exploring Country Bias in a Retailing Environment:

Lascu, Dana-Nicoleta, Giese, Thomas

Journal:

Journal of Global Marketing

Year:

1996

Language:

english

File:

PDF, 979 KB

english, 1996

9

Life as A Moment

Lascu, Dana-Nicoleta

Journal:

Journal of Global Marketing

Year:

2017

Language:

english

File:

PDF, 434 KB

english, 2017

10

Dynamics of country image: evidence from Malaysia

Lascu, Dana-Nicoleta, Ahmed, Zafar U., Ahmed, Irfan, Min, Tan Hui

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2020

File:

PDF, 597 KB

2020

11

How green-claim strength and country disposition affect product evaluation and company image

Lalita A. Manrai, Ajay K. Manrai, Dana-Nicoleta Lascu, John K. Ryans Jr.

Journal:

Psychology and Marketing

Year:

1997

Language:

english

File:

PDF, 236 KB

english, 1997

12

Interfunctional dynamics and firm performance: A comparison between firms in Poland and the United States

Dana-Nicoleta Lascu, Lalita A. Manrai, Ajay K. Manrai, Ryszard Kleczek

Journal:

International Business Review

Year:

2006

Language:

english

File:

PDF, 236 KB

english, 2006

13

A country-cluster analysis of the distribution and promotion infrastructure in Central and Eastern Europe

Lalita A Manrai, Ajay K Manrai, Dana-Nicoleta Lascu

Journal:

International Business Review

Year:

2001

Language:

english

File:

PDF, 153 KB

english, 2001

14

Competitive Irrationality in Transitional Economies: Are Communist Managers Less Irrational?

Lance E. Brouthers, Dana-Nicoleta Lascu, Steve Werner

Journal:

Journal of Business Ethics

Year:

2008

Language:

english

File:

PDF, 131 KB

english, 2008

15

Interactive effects of country of origin and product category on product evaluations

Lalita A. Manrai, Dana-Nicoleta Lascu, Ajay K. Manrai

Journal:

International Business Review

Year:

1998

Language:

english

File:

PDF, 128 KB

english, 1998

16

Competitive Irrationality in Transitional Economies: Are Communist Managers Less Irrational?

Lance E. Brouthers, Dana-Nicoleta Lascu and Steve Werner

Journal:

Journal of Business Ethics

Year:

2008

Language:

english

File:

PDF, 2.01 MB

english, 2008

17

Post-Communist Consumer Ethics: The Case of Romania

Jamal A. Al-Khatib, Christopher J. Robertson and Dana-Nicoleta Lascu

Journal:

Journal of Business Ethics

Year:

2004

Language:

english

File:

PDF, 2.50 MB

english, 2004

18

Environmental Dimensions of Emerging Markets:

Lascu, Dana-Nicoleta, Manrai, Lalita A., Manrai, Ajay K.

Journal:

Journal of East-West Business

Year:

1997

Language:

english

File:

PDF, 508 KB

english, 1997

19

Western and Own-Country Product and Service Evaluations

Lascu, Dana-Nicoleta, Babb, Harold W., Bodine, Julie A.

Journal:

Journal of East-West Business

Year:

1999

Language:

english

File:

PDF, 165 KB

english, 1999

20

How the Fall of the Iron Curtain Has Affected Consumers' Perceptions of Urban and Rural Quality of Life in Romania

Manrai, Lalita A., Lascu, Dana-Nicoleta, Manrai, Ajay K.

Journal:

Journal of East-West Business

Year:

2000

Language:

english

File:

PDF, 198 KB

english, 2000

21

BOOK REVIEWS

Deans, Candace, Manrai, Lalita A., Iyer, Gopalkrishan, Lascu, Dana-Nicoleta, Features Submission, Haworth Continuing

Journal:

Journal of Global Marketing

Year:

1995

Language:

english

File:

PDF, 1.08 MB

english, 1995

22

Book Reviews

Iyer, Gopalkrishnan R, Lascu, Dana-Nicoleta, Young, Melissa Martin, Manrai, Lalita A., Features Submission, Haworth Continuing

Journal:

Journal of Global Marketing

Year:

1996

Language:

english

File:

PDF, 711 KB

english, 1996

23

Web Site Interaction Satisfaction: Scale Development Considerations

Lascu, Dana-Nicoleta, Clow, Kenneth E.

Journal:

Journal of Internet Commerce

Year:

2008

Language:

english

File:

PDF, 187 KB

english, 2008

24

Consumer Conformity: Review and Applications for Marketing Theory and Practice

Lascu, Dana-Nicoleta, Zinkhan, George

Journal:

The Journal of Marketing Theory and Practice

Year:

1999

Language:

english

File:

PDF, 1.61 MB

english, 1999

25

International Business-Related Perceptions and Preferences of Future Global Managers

Lascu, Dana-Nicoleta, Kenman, Leon F.

Journal:

Journal of Teaching in International Business

Year:

1999

Language:

english

File:

PDF, 180 KB

english, 1999

26

Eastern Europe's Transition to a Market Economy

Manrai, Lalita A., Manrai, Ajay K., Lascu, Dana-Nicoleta

Journal:

Journal of Euromarketing

Year:

1996

Language:

english

File:

PDF, 980 KB

english, 1996

27

A cluster analysis of tourist attractions in Spain

Lascu, Dana-Nicoleta, Manrai, Lalita A., Manrai, Ajay K., Gan, Allison

Journal:

European Journal of Management and Business Economics

Year:

2018

Language:

english

File:

PDF, 291 KB

english, 2018

28

A study of safari tourism in sub-Saharan Africa: An empirical test of Tourism A-B-C (T-ABC) model

Manrai, Lalita A., Lascu, Dana-Nicoleta, Manrai, Ajay K.

Journal:

Journal of Business Research

Year:

2019

Language:

english

File:

PDF, 1.33 MB

english, 2019